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17 Mar, 2017

35 jaar Foto Schelfhout Antwerpen

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Antwerpse fotozaak constante in woelig fotolandschap

Vanop het Antwerpse Zuid is Foto Schelfhout, nog steeds met Kodakgele gevel, reeds 35 jaar actief in de fotografiewereld. Meer specifiek het afdrukken van beelden. In die periode beleefden zaakvoerders Marleen en Luc een heleboel trendverschuivingen. Maar als rasechte ondernemers beantwoordden ze die moeiteloos. Van analoog naar digitaal en weer terug…

Eind maart 1982. Marleen Schelfhout zit nog maar net in het huwelijksbootje met Luc Mertens, of ze trekt reeds vol goede moed en hoge toekomstambities naar Antwerpen, met haar nieuwbakken echtgenoot. Ze start er met de steun van de fotozaak van ma en pa in Kruibeke, een eigen winkel. Daar fotografeert ze studioportretten, maar gaat ook het ‘werkveld’ in om huwelijksreportages te maken. Vader Schelfhout verzorgt de dagelijkse ontwikkeling van de analoge filmrolletjes.

Wanneer in 1984 zoon Koen ter wereld komt, stapt manlief Luc mee in de zaak. Dankzij zijn cineastenopleiding vormt hij de perfecte professionele partner voor Marleen. Nadat in 1987 ook dochter Mieke haar eerste kreetjes uitstoot, schaft Marleen eind ’88 haar eerste minilab aan. De ‘1 uur fotoservice’ is geboren: de klanten brengen hun filmrolletje binnen, een uur later halen ze hun foto’s op.

Marleen en Luc werken elke dag met een onstuitbare energie en investeren erg slim. Naast het bestaande pand, kopen ze ook de twee aangrenzende panden en starten een nieuwbouw op. In 1992 verhuist het labo van Kruibeke definitief naar Antwerpen.

Op de drempel van de 21ste eeuw doet de digitale fotografie zijn intrede. Foto Schelfhout reageert in 2000 met de aankoop van de ‘lambda’, een revolutionair toestel dat digitaal afdrukt op chemisch fotopapier met een ongekende kwaliteit. Een zet die duidelijk maakt dat Foto Schelfhout de nieuwste trends op de voet volgt. “De fotografie evolueerde de laatste decennia enorm. Het gevolg is dat de meeste mensen nog maar weinig beelden, die ze verzamelen op smartphones en tablet, laten afdrukken”, vertelt Marleen.

Toch is er anno 2017 een kentering merkbaar. Steeds meer jonge mensen ontdekken opnieuw het analoge fototoestel van grootvader en trekken erop uit om terug opnames te maken op aloude wijze. Dankzij de goed onderhouden ontwikkelmachines, tovert Foto Schelfhout op alle weekdagen je analoge films om tot een reeks professionele foto’s. En in de labo-afdeling boven de winkel, het favoriete terrein van Marleen, vinden geregeld bedrijfsbezoeken plaats.

Ook na 35 jaar blijft fotografie een onmiskenbare passie van het Schelfhout-team: Marleen, Luc en hun trouwe medewerkers Wendy en Hugo. “We blijven onze klanten zo correct en professioneel mogelijk behandelen bij hun afdrukkeuze. En hopen dat nog verschillende jaren te doen!”, klinkt het enthousiast.

Het leven is als fotograferen, gebruik de negatieven om het positieve te ontwikkelen!

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